The spread of the Coronavirus outbreak has in changes in people’s consumption patterns, including the consumption of fish products. The purpose of this study was to analyze changes in fish consumption behavior, what factors experienced changes in fish consumption behavior during the Covid-19 pandemic, and to analyze the understanding of the benefits of fish from consumers in the District Regol. The research was conducted in February – March 2021. The data used were primary. The method used is a case study with qualitative, quantitative the and descriptive data analysis. The sampling technique used an accidental sampling method with 100 respondents. Based on the results of the study, before the pandemic most respondents (39%) consumed fish twice a week, while in the pandemic phase, most respondents (46%) consumed fish only once a week and the amount of fish consumption in one week that is before the pandemic 47% consumers consume as much as <1kg, 43% as much as 1-2 kg and 10% as much as> 3kg, after the pandemic 55% consumers consume as much as < 1kg, 33% as much as 1-2 kg and 12% as much as> 3 kg. The purchasing system for the majority of consumers has not changed, that is, consumers still prefer to shop offline. The place of purchase for the majority of consumers has not changed, that is, consumers still prefer traditional markets.
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